Google I/O: Big changes coming for SEOs with ubiquitous AI

We're moving toward a search being a prompt that generates a new context, which will end up being a much longer engagement for both the user and for Google. Content creation is totally disrupted.

worth reading for the concrete breakdown of google’s ai product strategy rather than hype. the observation that search is shifting from discrete keyword events to generative-ai-driven prompts is the actual change worth tracking. useful framing around how this affects metadata optimization and merchant center listings. the piece also acknowledges the open source precedent (langchain, babyagi) and positions google’s approach as applying similar patterns across their product portfolio. some of the seo anxiety framing is overcooked, but the underlying technical shifts—palm 2, gemini, workspace integration—are legit. helpful for understanding google’s competitive posture post-chatgpt rather than panic-driven seo takes.